Oh My…
Archive for Design
ReBranding || A New Face for FIDAMO
It occurred to me last week that I have officially outgrown my previous phase as an artist/photographer. Cheers for progress! :) The evolution of any artist is a necessary and inevitable process. Life experiences, expanded inspiration, unexpected opportunity, technical learnings … whatever the cause may be, growth happens. As an artist … we learn to embrace, adapt, or perish. ;)
For me, it arrived as elusively as the subtle tide rising on a full moon. A force so powerful that it’s gentle nudge left me standing in wide-eyed awe. — Basically that’s my poetic and overly dramatic way of saying … it took several things falling perfectly into place and now that they’ve arrived, I can’t imagine what life was like before. It just feels different. I feel different. It’s as simple as that. :)
So here we are. Two months into a new year and I’m as inspired as I think I’ve ever been. I have a new team, a million concepts on my mind, and am in the process of transforming my house into a creative haven (blog to follow). To me, it only seems natural that a new design for the website would pop up somewhere amongst the chaos. ;) side note || and I definitely mean ‘chaos’ in the most positive way imaginable.
Basically, it comes down to the idea of intent. As much as I visually enjoy the creative concept of FIDAMO’s current website … it’s just not me (nor us). Brick and graffiti are stale concepts, overplayed and overused. It’s time to grow (creatively) outside of what others have laid down before … to be true to myself and where I’m at. The current state, so to speak. Additionally, a photographers website should never compete with the art that they’re trying to display or the message they’re trying to send. You live, you learn. ;)
Anyway, back to the current project at hand… FIDAMO 2.0 — I’ve been back and forth through a dozen concepts and this is my favorite so far. :) The camera image was pulled from a scanned 1950’s advertisement for an Agfa Speedex ($29- for a Medium format camera … if you can imagine), the circles are modern art/retro inspired representations of the shutter on a lens … then you have the diagram-inspired menu on the homepage, collage-inspired header on the portfolio page, and latin-pronunciation-inspired aspect to the back of the business card (in each, several parts combine to create a whole). I love it because it’s clean & purposeful, without having to sell out to the current trend in professional photography web design … aka. straight black or white background. =p
So that’s whats new today. I sent the proof to the team late last night. A few more tweaks and with any luck, FIDAMO will have a new face by Tuesday. :) cheers! xoKT
[ web - home page ]
[ web - portfolio page ]
[ calling cards ]
Memoirs of the Moon (2.0)
New things have emerged in my little corner of the world recently. #1 FIDAMO (.com) has a new layout & design. whoot! Thank you Peakay Designs. Loving it!! and #2 I decided that it was also time to update the concept/design of my blog. I’m still in the tweaking (finishing touches/design) process, but basically…here it is. :)
Memoirs of the Moon (2.0)
Where before, ‘Memoirs of the Moon’ solely focused on the photography aspect of my life … I figured that with the new year, new site, new goals, etc … it was time to expand a few horizons. ;) To me, being an artist is so much more than the end result (aka. the photograph). A product cannot exist without the process….and this is especially true for passion & creativity. There are so many things in this world that inspire me — from the grandest to the most obscure, from the slightest to the most ornate. Whether we are wholly aware or otherwise, as artists we draw upon the infinite magnitude of influences around us. In 2010, I am seeking to make a more conscientious effort to explore the many influences & inspirations in my life. Not simply to be inspired by them, but to understand them and why they are consequently influential to the way that I see the world. The following posts are a bit of both — the process (passion) and the product (photography as artist expression). I hope you enjoy. :)
