It occurred to me last week that I have officially outgrown my previous phase as an artist/photographer. Cheers for progress! :) The evolution of any artist is a necessary and inevitable process. Life experiences, expanded inspiration, unexpected opportunity, technical learnings … whatever the cause may be, growth happens. As an artist … we learn to embrace, adapt, or perish. ;)
For me, it arrived as elusively as the subtle tide rising on a full moon. A force so powerful that it’s gentle nudge left me standing in wide-eyed awe. — Basically that’s my poetic and overly dramatic way of saying … it took several things falling perfectly into place and now that they’ve arrived, I can’t imagine what life was like before. It just feels different. I feel different. It’s as simple as that. :)
So here we are. Two months into a new year and I’m as inspired as I think I’ve ever been. I have a new team, a million concepts on my mind, and am in the process of transforming my house into a creative haven (blog to follow). To me, it only seems natural that a new design for the website would pop up somewhere amongst the chaos. ;) side note || and I definitely mean ‘chaos’ in the most positive way imaginable.
Basically, it comes down to the idea of intent. As much as I visually enjoy the creative concept of FIDAMO’s current website … it’s just not me (nor us). Brick and graffiti are stale concepts, overplayed and overused. It’s time to grow (creatively) outside of what others have laid down before … to be true to myself and where I’m at. The current state, so to speak. Additionally, a photographers website should never compete with the art that they’re trying to display or the message they’re trying to send. You live, you learn. ;)
Anyway, back to the current project at hand… FIDAMO 2.0 — I’ve been back and forth through a dozen concepts and this is my favorite so far. :) The camera image was pulled from a scanned 1950’s advertisement for an Agfa Speedex ($29- for a Medium format camera … if you can imagine), the circles are modern art/retro inspired representations of the shutter on a lens … then you have the diagram-inspired menu on the homepage, collage-inspired header on the portfolio page, and latin-pronunciation-inspired aspect to the back of the business card (in each, several parts combine to create a whole). I love it because it’s clean & purposeful, without having to sell out to the current trend in professional photography web design … aka. straight black or white background. =p
So that’s whats new today. I sent the proof to the team late last night. A few more tweaks and with any luck, FIDAMO will have a new face by Tuesday. :) cheers! xoKT
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