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Founder — Katie Moon
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FIDAMO
// about fidamo

"Great architecture isn't about the constraints you avoid. It's about the possibilities you create."

FIDAMO delivers engineering leadership strategy, deep-dive technical briefings, white papers, and data-driven insights for technology leaders and high-performing organizations.

Read our mission
Est. 2023

The editorial mission

Technology moves fast. Engineering leaders are stretched thin evaluating a constant stream of new tools, vendors, and platforms. FIDAMO exists to close that gap — hands-on, objective analysis of the systems, teams, and decisions behind great technology organizations.

Editorial excellence. Every evaluation, framework breakdown, and strategy guide we deliver is anchored in hard industry metrics, academic benchmarks, and real-world compliance criteria—including HIPAA, enterprise infrastructure security, PCI-DSS, intellectual property protection, and enterprise risk management.

Katie Moon — Founder
FIDAMO & The Wild United
Focus areas

// core focus areas

FIDAMO covers the decisions that shape how technology organizations build, scale, and lead.

  • 01 /

    Engineering Leadership Strategy

    Structuring high-performing teams, navigating cross-functional scaling bottlenecks, and managing complex organizational transformation.

  • 02 /

    Architectural Reviews & Analysis

    Evaluating emerging technical systems, frameworks, developer infrastructure, and the platforms teams build their workflows around.

  • 03 /

    AI Enablement & Governance

    Evaluating AI coding assistants, agentic developer tools, and what their adoption means for governance, security, and team structure.

  • 04 /

    Mission-Driven Impact

    Data-driven analysis where technology meets human impact: food security, health & fitness technology, natural disaster response, public land conservation, and renewable energy.

Katie Moon — Founder
FIDAMO & The Wild United
My first love was the creative world. Some of the most meaningful work I've done has been in service of the artists, innovators, and mission-driven leaders who shape or local communities.
01
Founder — Katie Moon
04
// meet the founder
[ TECH ] –––––– //

Katie Moon is a strategic technical advisor who leads engineering organizations through large-scale platform transformations, with a focus on platform modernization, event-driven architecture, advanced analytics, and AI strategy. Her teams have built and scaled systems supporting 13B+ transactions and 3.4M+ users, delivering high-impact product experiences across enterprise and consumer-facing platforms.

[ CREATIVE ] –––––– //

Prior to her work in engineering leadership, Katie founded and led a full-service brand strategy and creative design agency — with full P&L ownership, teams of up to 30, and clients spanning corporate, retail, media, music & entertainment, and mission-driven sectors. She has directed design systems and visual identity for platforms serving 2.9M+ users, and her international editorial and commercial photography has appeared in AFAR, NUVO, Live Nation, and PATTERN Magazine. She has also served as a visiting lecturer in Professional Practices of Design at Purdue University.

[ COMMUNITY ] –––––– //

Outside of work, Katie is an endurance athlete and outdoor enthusiast active in the mountain bike and gravel community. She serves on the board of a local trail and public land stewardship organization and volunteers with community give-back initiatives.

"

Software architecture is the ultimate creative act.

Career ledger | selected engagements
E1 / budget_scope$24M annual spend advised
E2 / analytics_engineering13B transactions
E3 / platform_modernization3.4M users served
E4 / design_systems157+ surfaces
E5 / agency_leadership10 years
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